Asante Kotoko and BETIKA, renowned sports betting brand headquartered in Kenya, have agreed to a two-year partnership. The partnership, which is worth GHc 1.3 million, makes BETIKA Asante Kotoko’s official betting partner, starting from the 2021/2022 season.
The BETIKA brand logo will feature on the shirt of the most iconic and best-selling club shirt in Ghana and arguably in Africa, for both the senior team and the soon to be formed Youth Team.
“BETIKA has shown great interest and commitment towards the development of football across the continent especially in the area of Youth Development”, a statement signed by Finance Manager, Thomas Sevordzi said on Thursday.
It further revealed: “Their resolve to invest heavily in community football development was a key factor in signing this partnership”. The partnership allows BETIKA to market their product on game days, at our Adako Jachie training grounds and at all club events. Asante Kotoko and BETIKA will also be partnering for social responsibility projects with and for our fans and BETIKA customers.
“And, as always, this partnership/sponsorship was agreed with our cherished fans in the mind, which is why we entreat our fans to patronise betting services of BETIKA in their numbers.”